I’m Disappointed in Apple Today
The end of innovation from Apple
Leader with 10+ years of web/app design and development experience working with various Fortune 500 companies and startups including Home Depot, AutoZone, Thermo Fisher Scientific, Accumen, BVAccel & REQ - now founder of Akantro.
Led design, development builds and optimizations for top-level brands including Red Bull, Proctor and Gamble (P&G), MVMT Watches, Frame Denim, Zendaya, Kylie Cosmetics, UTZ Snacks, Jessica Simpson and Navitas Organics amongst many others.
Brings a wide skill set to the table with experience in all areas of the project and product lifecycle including: management, requirements, interviewing stakeholders and users, visual design, user research and strategy, interaction design, development, prototyping, QA testing and CI/CD deployment workflows.
Most of all, enjoys designing and developing solutions that delight users!
I was holding on to a glimmer of hope. Maybe today, September 10th, Apple would finally announce something new and exciting! Nope, that didn't happen. I’m disappointed in Apple today.
Here’s why. Since Steve Jobs left the company seems that innovation has left him. Tim Cook, although he may be a great guy, just is not the innovative leader that made Apple great. Today Apple announced new iPhone models. The only major differences between current models and new models are new color options. The iPhone has been the same (for the most part) since it was introduced in 2007.
Sure every year new bells and whistles are added but Apple is so far behind its other competitors now due to a lack of innovation. Android OS along with manufacturers such as Samsung, LG and Motorola has surpassed iOS and iPhone by leaps and bounds.
It’s only a matter of time before the loyal Apple fan base begins to become fed up with the lack of innovation and forward-thinking.
I’m not sure what the plan is for Apple but I’m very close to switching platforms altogether. At this point, there’s so much more offered in the Android ecosystem compared to what Apple has going on right now.
